TARGET
Get ready to party like a Pinterest pro
In an industry-first initiative, Target partnered with three of the most influential Pinners on Pinterest to unveil a unique do-it-yourself party planning collection. This collaboration not only highlighted the creativity of each blogger but also featured inspirational and visually captivating collection imagery custom-tailored to their distinct styles. The campaign aimed to showcase the limitless possibilities offered by the product line. This carefully curated imagery was integrated throughout the entire campaign, enhancing the platform launch, packaging design, retail experience, and social media content.
Engaging, shareable scenarios highlighted the versatility and creativity of each collection, inspiring consumers to envision how these elements could fit into their lives.
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Art Direction
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Video
CREDITS
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While creating this work, Jillian Frey
was a Creative Director at Knock Inc.
was a Creative Director at Knock Inc.
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