Lily Pulitzer x Target
Palm Beach is a state of mind
An environmental experience was needed to launch Lilly Pulitzer for Target collection. A fully-fledged lifestyle and fashion brand that celebrates the notion that “Palm Beach is a state of mind.” An atmospheric approach used illusion, multi-dimensional layering techniques, and a healthy dose of flamingo pink to create a powerful brand experience throughout the store. Unprecedented in sales, Lily Pulitzer was one of the fastest-selling collaborations to date, selling out within minutes.
Target
Holiday flagship installation
As a tradition, the Target flagship store in downtown Minneapolis seasonally transforms its atrium space to reflect the current campaign. For the 2013 holiday season, a monumental, 25-foot-high wreath installation overtook the Target flagship store in downtown Minneapolis, which is known for its seasonal atrium transformations. For the 2013 holiday season, a striking, 25-foot-high wreath installation was created. This grand display, adorned with dimensional metallic paper ornaments, created a warm holiday atmosphere, attracting shoppers and visitors alike. The wreath showcased artistic design and embodied Target’s commitment to community celebration, becoming a cherished holiday tradition in the city.
CREDITS
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While creating this work, Jillian Frey was a Creative Director at Knock Inc.
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