OVER&BACK
Table's set, just like that
We were given the exciting task of rebranding over&back, a well-known manufacturer of tabletop ceramics. Our mission— breathe new life into the brand and convey a simple yet powerful invitation to bring more joy to time around the table. Our creative process led us to develop a fresh and invigorating platform with a meticulously crafted strategic positioning, updated identity system and tagline. We then embodied the brand's renewed energy through expressive illustrations and carefully curated typography. The result was a cohesive visual language that playfully exuded warmth, welcome, and quality craftsmanship. Upon the brand's relaunch, we were thrilled to witness an outpouring of industry accolades and new success within the direct-to-consumer market. The brand's renewed visuals, energy and focus on daily delights truly resonate well with consumers.
The packaging is cleverly sealed with a rallying cry that captures the spirit of togetherness and endless occasions.
The launch video revealed the new logo and identity system, featuring hand-drawn illustrative icons that bring the brand's playful tonality to life.
An all-encompassing brand guide outlines the entire reinvention, including the refreshed brand foundation, updated logos, marks, illustrations, and usage examples.
CREDITS
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Creative Direction / Jillian Frey (The House Of)
Created in partnership with The Hunt Agency
Created in partnership with The Hunt Agency
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Concept-driven work, shaped with intention
The House Of — Founded by Jillian Frey
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