AVEDA

The #originalinfluencer campaign honor our first beauty mentors

Aveda desired a social media movement to honor the significant role of mother figures in our lives. The resulting campaign focused on a mother-daughter pair and encouraged Aveda's community to share their stories of influential maternal figures using the hashtag #originalinfluencer. Aveda showcased heartwarming anecdotes from their followers, emphasizing the immense influence of mothers in shaping our perception of beauty. The campaign was launched with digital and print materials and a global guide for various communication channels.

Campaign outtake

SERVICES

Art direction
Campaign development               
Concept strategy
Creative direction

CREDITS

Photographer / Director
Liz Von Hoene

Please contact us for a list of  team contributors

© 2023 The House Of