AVEDA

The #originalinfluencer campaign honors our first beauty mentors

Aveda desired a social media movement to honor the significant role of mother figures in our lives. The resulting campaign focused on a mother-daughter pair and encouraged. Aveda desired a social media movement to honor the significant role of mother figures in our lives. The resulting campaign focused on a mother-daughter pair and encouraged. Aveda's community to share their stories of influential maternal figures using the hashtag #originalinfluencer. Aveda showcased heartwarming anecdotes from their followers, emphasizing the immense influence of mothers in shaping our perception of beauty. The campaign was launched with digital and print materials and a global guide for various communication channels.

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