MAKINI'S
Tofu for all
Makini’s is a ready-to-cook tofu brand built around the idea that healthy, plant-forward meals should feel exciting, flavorful, and completely doable. Developed from the ground up—spanning strategy, naming, identity, packaging, photography, and digital experience—the brand was created to stand out on shelf while feeling elevated, editorial, and deeply rooted in food culture. The result is a brand that speaks to serious food lovers while remaining approachable for everyday cooks, inviting people into a world of vibrant flavor, visual inspiration, and endless ways to say, “Yeah, this!”
Bold color, expressive typography, and vibrant imagery create a packaging system designed to command attention at retail while maintaining an authentic culinary sensibility.
Inspired by modern food editorials, the photography celebrates vibrant ingredients, finished dishes, and the creativity of everyday cooking.
A comprehensive brand system establishes the visual language, tone of voice, and design principles that guide Makini across every touchpoint.
The website functions as a digital test kitchen filled with inspiration, recipes, how-tos, and countless ways to say, “Yeah, this!”
CREDITS
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Creative Direction / Jillian Frey (The House Of)
Created in partnership with The Hunt Agency
Created in partnership with The Hunt Agency
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The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands
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