LAMARCA
Make Everyday Sparkle
La Marca was seeking an awareness campaign that would change the perception that sparkling is saved for special occasions. The target was spontaneous, fun-seeking, young professionals who enjoy bringing friends together in the moment. A high-fashion, fully integrated campaign used the notorious La Marca blue label as a device to enter into sparkling moments celebrating aspirational, everyday occasions.
The La Marca blue label acted as a device to enter scenes, cleverly punctuating print and digital moments to further brand awareness.
The LaMarca concept brought everyday sparkle throughout the year with whimsical and inspiring scenarios depicting seasons, holidays, and celebrations.
CREDITS
/
While creating this work, Jillian Frey
was a Creative Director at Knock Inc.
was a Creative Director at Knock Inc.
...
The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands
/
(C) STUDIO@THEHOUSEOF.COM
(IG) @THEHOUSE.OF
© 2024 The House Of