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J Vineyards

Inspiring Moments of Uncorked Joy

J Vineyards aimed to increase brand awareness through a fun and luxurious social media and digital marketing campaign. The campaign targeted female Gen X’ers, portraying J Vineyards as the perfect representation of the chic Californian lifestyle, with a focus on style, entertainment, and culinary pleasures. The brand's iconic brushstroke logo was used as inspiration for creating beautiful imagery showcasing the brand's varietals, thereby enhancing brand recognition.
J-Vineyards-painted-Cuvee
J-Vineyards-Pinot-Noir-Paint

The brand’s recognizable brushstroke logo served as a source of inspiration for crafting stunning visuals that highlight the brand’s different varietals, ultimately boosting brand recognition.
J-Vineyards-sparkling-Cuvee-bubbles-cheese
J-Vineyards-Pinot-Gris-Lifestyle
J-Vineyards-RR-Poinot-Noir

Content focused on entertainment, culinary experiences, and leisure moments, showcasing the stylish California lifestyle while promoting J Vineyard’s key varietals throughout the season.
J-Vineyards-sparkling-cuvee-bubbles-dessert-glasses
JVineyards-Vin-Gris-Lipstick
J-Vineyards-Brut-Rose-Girls-Night
JVineyards-XO-Brut-Rose
See All Work
SERVICES
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Art Direction
Camp Development
Concept Strategy
Copywriting
Creative Direction
Photography
Production management
Video
CREDITS
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While  creating this work, Jillian Frey
was a Creative Director at Knock Inc.

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The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands

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