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IVEY AWARDS

Take a bow

The Ivey Awards honor the rich diversity and talent of the renowned Minneapolis theater community, recognizing outstanding achievements across disciplines such as direction, performance, and design. The “A Play on Words. Awards on Play.” campaign draws from the language of the stage, transforming familiar phrases into spectacular theatrical mini-vignettes. The fantasy unfolds across print and digital touchpoints in an integrated campaign that brings the phrase “Taking a Bow” to new heights..
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Authentic actors from the theater community were cast to bring the imaginative and fantastical wordplay scenarios to life.
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Ivey-Awards-2017-TakeABow

Custom garments and exxecntric props sourced from archived theater productions brought a sense of nostalgia and deepened the connection to the beloved theater community.
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See all Work
SCOPE
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Creative Direction
Concept Development
Art Direction
Campaign Development
Brand Expression
 
CREDITS
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Created  at Knock Inc.
Creative Direction  / Jilllian Frey
Photographer / Willliam Clark

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Concept-driven work, shaped with intention
The House Of  — Founded by Jillian Frey

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(IG) @THEHOUSE.OF 
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