AVEDA 

Hair transformation unleashed by the power of nature

Aveda's invati advanced is a highly effective hair growth product line that desired a complete transformation. To achieve this, a concept was created to showcase the connection between nature and hair growth, embodying AVEDA's daring spirit. Every aspect of the invati experience was revamped to create a modernized, bold, cinematic experience. The resulting campaigns were distributed globally and accompanied by in-depth guides to ensure consistency across all regions. The two-year reinvention established invati advanced as Aveda's top-selling line, demonstrating the power of natural ingredients to consumers with hair loss or thinning concerns.

The invati reinvention involved launching new products, showcasing ingredients, and creating engaging storytelling content.

 Campaign materials and detailed usage guides offered in-depth solutions for various communication channels, such as paid ads, organic social media, and visual marketing, on a global level.

Campaign films created powerful comparisons using ingredients to provide lush, healthy inspiration resulting in equally full, healthy hair. 

Director's Cut

Elements from a mini-campaign and microsite announced using blockchain technology to track vanilla from the source farms in Madagascar.

Launch visuals from invati brow and thickening foam. One of the many product launches created during the reinvention that brought to life the bold, confidence of the invati advanced collection.

SERVICES

Art direction
Campaign development               
Concept strategy
Creative direction

CREDITS

Created in partnership with the Aveda creative team

 Beauty photographer / Director
Tom Schirmacher

 Product photographer / Director
Travis Rathbone 

Please contact us for a full  list of  team  contributors

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