AVEDA

Head into the thick of it

Aveda's invati advanced is a highly effective hair growth product line that desired a complete transformation. To achieve this, a concept was created to showcase the connection between nature and hair growth, embodying AVEDA's daring spirit. Every aspect of the invati experience was revamped to create a modernized, bold, cinematic experience. The resulting campaigns were distributed globally and accompanied by in-depth guides to ensure consistency across all regions. The two-year reinvention established invati advanced as Aveda's top-selling line, demonstrating the power of natural ingredients to consumers with hair loss or thinning concerns.

Table's set, just like that

We were given the exciting task of rebranding over&back, a well-known manufacturer of tabletop ceramics. Our mission— breathe new life into the brand and convey a simple yet powerful invitation to bring more joy to time around the table. Our creative process led us to develop a fresh and invigorating platform with a meticulously crafted strategic positioning, updated identity system  and tagline. We then embodied the brand's renewed energy through expressive illustrations and carefully curated typography. The result was a cohesive visual language that playfully exuded warmth, welcome, and quality craftsmanship. Upon the brand's relaunch, we were thrilled to witness an outpouring of industry accolades and new success within the direct-to-consumer market. The brand's renewed visuals, energy and focus on daily delights truly resonated well with consumers.

The invati reinvention involved launching new products, showcasing ingredients, and creating engaging storytelling content. 

The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.

The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.

The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.

Director's Cut

The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.

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