AVEDA
Head into the thick of it
Aveda's invati advanced is a highly effective hair growth product line that desired a complete transformation. To achieve this, a concept was created to showcase the connection between nature and hair growth, embodying AVEDA's daring spirit. Every aspect of the invati experience was revamped to create a modernized, bold, cinematic experience. The resulting campaigns were distributed globally and accompanied by in-depth guides to ensure consistency across all regions. The two-year reinvention established invati advanced as Aveda's top-selling line, demonstrating the power of natural ingredients to consumers with hair loss or thinning concerns.
The invati reinvention involved launching new products, showcasing ingredients, and creating engaging storytelling content.
The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.
The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.
The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.
The packaging cleverly displayed our tagline "Yes let's," creating a rallying cry that encapsulated the spirit of togetherness and endless occasions.
CREDITS
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Creative Direction / Jillian Frey (The House Of)
Created in collaboration with the Aveda team
Beauty Photographer & Director / Tom Schirmacher
Product Photographer & Director / Travis Rathbone
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