IMAGERY
A drop of inspiration
The drop symbolizes artfulness, invention, potential and is the defining icon of the campaign. In its most literal sense, it’s the entirety of Imagery Estate Winery encapsulated in a sip. To further brand awareness, our campaign leveraged the specificity that a single iconic image can communicate by expanding its meaning to embrace natural surroundings, careful cultivation, exceptional winemaking, and seasonal moments. The resulting vision was a masterpiece of creativity, producing stunning print, social, and digital assets that were truly ownable works of art.
Through careful planning, still-life photography combines CGI animcation, resulting in stunning moving masterpieces.
The drop naturally punctuates inspiring moments, tasting notes, and seasonal cues to become object d'art treatments.
We delivered an all-encompassing campaign guide with strategyic direction, copy tone, regional illustrations, and usage guidance for digital and print executions.
Plated visuals extended the concept into the art of entertaining, seamlessly weaving the drop into refined styling moments.
SERVICES
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Creative Direction
Art Direction
Campaign Development
Brand Expression
Creative Consulting
Full-Service Execution
Art Direction
Campaign Development
Brand Expression
Creative Consulting
Full-Service Execution
CREDITS
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Creative Direction / Jillian Frey (The House Of)
Photographer / Colleen Guenther
Photographer / Colleen Guenther
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The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands
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