Director's Cut   

IMAGERY 

The Imagery Drop: a distillation of greater ideas and bigger thinking

The drop symbolizes artfulness, invention, potential and is the defining icon of the campaign. In its most literal sense, it’s the entirety of Imagery Estate Winery encapsulated in a sip. To further brand awareness, our campaign leveraged the specificity that a single iconic image can communicate by expanding its meaning to embrace natural surroundings, careful cultivation, exceptional winemaking, and seasonal moments. The resulting vision was a masterpiece of creativity, producing stunning print, social, and digital assets that were truly ownable works of art.

The drop naturally punctuates an inspiring moment to become object d’art treatments. Through careful planning, still-life photography combines CGI animation, resulting in stunning moving masterpieces.

We delivered an all-encompassing campaign guide with strategic direction, copy tone, template options, and usage guidance for digital and print executions.

SERVICES

Animation
Art direction
Campaign development               
Concept strategy
Copywriting
Creative direction
Graphic design
Photography
Production management

CREDITS

Photographer
Colleen Guenther

Please contact us for a full  list of  team contributors

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