CUPCAKE VINEYARDS

Take a Citruskissed joy-ride with Cupcake’s latest launch

Cupcake Vineyards wanted to introduce its latest wine, Citruskissed, creatively highlighting its refreshing and vibrant flavor while staying true to its brand ethos:  Choosing Joy. To celebrate this delicious new addition to their lineup, we designed a thrilling Citruskissed adventure that takes the audience on a joy ride through the wine's flavorful twists and turns. The resulting campaign was experienced across various communication channels, including paid media, visual merchandising, and organic social media.

Our concept embodied the idea that finding joy is a choose-your-own-adventure experience. Just as no two people discover joy in the exact same way, no two Pinot Grigios bring the same unique combination of citrusy deliciousness to a wineglass.

The team engineered hundreds of lemons to create the perfect ramp for our “joyride” citrus journey. The footage was captured by larger-than-life robotics capable of ultra-slow-motion shots.

SERVICES

Art direction
Campaign development               
Concept strategy
Copywriting
Creative direction
Photography
Production management
Video

CREDITS

Product photographer / Director
Travis Rathbone

Please contact us for a full  list of  team contributors

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