CUPCAKE VINEYARDS

Take a Citruskissed joy-ride with Cupcake’s latest launch

Cupcake Vineyards wanted to introduce its latest wine, Citruskissed, creatively highlighting its refreshing and vibrant flavor while staying true to its brand ethos:  Choosing Joy. To celebrate this delicious new addition to their lineup, we designed a thrilling Citruskissed adventure that takes the audience on a joy ride through the wine's flavorful twists and turns. The resulting campaign was experienced across various communication channels, including paid media, visual merchandising, and organic social media.

Our concept embodied the idea that finding joy is a choose-your-own-adventure experience. Just as no two people discover joy in the exact same way, no two Pinot Grigios bring the same unique combination of citrusy deliciousness to a wineglass.

Behind the scenes, the team engineered hundreds of lemons to create the perfect ramp for our “joyride” citrus journey. Larger-than-life robotics capable of ultra-slow-motion shots captured the footage.

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The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands

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