CHLOE WINES
A statement-making label comes to life
Chloe Wine aimed to create a powerful statement by elevating the bow as the iconic symbol for the brand. The campaign’s concept centered on bringing the label to life through mesmerizing ribbon reveals featuring key varietals in CGI animations and still-life scenes. The ultimate compilation of master assets offered a captivating collection that boosted brand recognition through various channels, including print, paid media, organic social, and in-store merchandising.
Fluid ribbon movements added a chic brand element that enhanced the iconic bow to increase its visibility.
Visual merchandising brough seasonal occasions to life using the iconic branded bow.
SERVICES
/
Art Direction
Camp Development
Concept Strategy
Copywriting
Creative Direction
Photography
Production management
Video
CREDITS
/
Lorem
...
The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands
/
(C) STUDIO@THEHOUSEOF.COM
(IG) @THEHOUSE.OF
© 2024 The House Of