CHLOE WINES

A statement-making label comes to life

Chloe Wine aimed to create a powerful statement by elevating the bow as the iconic symbol for the brand. The campaign’s concept centered on bringing the label to life through mesmerizing ribbon reveals featuring key varietals in CGI animations and still-life scenes. The ultimate compilation of master assets offered a captivating collection that boosted brand recognition through various channels, including print, paid media, organic social, and in-store merchandising.

Campaign outtake

Fluid ribbon movements added a chic brand element that enhanced the iconic bow to increase its visibility.

SERVICES

Animation
Art direction
Campaign development
Concept strategy
Creative direction
Photography
Production management

CREDITS

Photographer
Colleen Guenther

Please contact us for a list of  team contributors

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