AVEDA
The power of stronger bonds
Aveda asked to boldly revitalize botanical repair to position it as the high-performance category leader. With stunning symbolic visuals and powerful storytelling, the reimagined botanical repair world highlights the product's unique selling point: plant-powered technology. The reinvention connects the dots between the problem's root and the solution's core, demonstrating how naturally powered repair starts from the deepest point in the hair, creating strength from within. The final result was a complete reanimation of the entire botanical repair ecosystem that provided dynamic solutions for various communication channels on a global scale.
The botanical repair revival launch was unveiled through a captivating campaign, showcasing a new overnight serum that effectively repairs hair while you sleep.
The botanical repair social ecosystem brings bond-building technology to the forefront while creating a strong visual connection to the science of the natural world around us.
Ingredients visualize the remarkable difference in botanical repair’s bonds, which use plant molecules to transform hair, strengthening and repairing from the inside out.
SERVICES
/
Creative Consulting
Creative Direction
Art Direction
Campaign Development
Brand Expression
Production Oversight
Creative Direction
Art Direction
Campaign Development
Brand Expression
Production Oversight
CREDITS
/
Creative Direction / Jillian Frey (The House Of)
Created in collaboration with the Aveda team
Beauty Photographer / Lauren Krysti
Beauty Director of Photography / Dallas Currie
Product Photographer & Director / Travis Rathbone
Created in collaboration with the Aveda team
Beauty Photographer / Lauren Krysti
Beauty Director of Photography / Dallas Currie
Product Photographer & Director / Travis Rathbone
...
The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands
/
(C) STUDIO@THEHOUSEOF.COM
(IG) @THEHOUSE.OF
© 2024 The House Of