AVEDA 

The power of stronger bonds redefines hair repair

Aveda asked to boldly revitalize botanical repair to position it as the high-performance category leader. With stunning symbolic visuals and powerful storytelling, the reimagined botanical repair world highlights the product's unique selling point: plant-powered technology. The reinvention connects the dots between the problem's root and the solution's core, demonstrating how naturally powered repair starts from the deepest point in the hair, creating strength from within. The final result was a complete reanimation of the entire botanical repair ecosystem that provided dynamic solutions for various communication channels on a global scale.

The botanical repair revival launch was unveiled with a captivating campaign, showcasing a new overnight serum that effectively repairs hair while you sleep.

Various storytelling concepts were created to highlight the science of botanical repair, covering brand moments, key ingredients, vegan claims, and bond-multiplying advantages.

The botanical repair social world brings the bond-building technology story to the forefront while creating a strong visual connection to the science of the natural world around us.

Ingredients visualize the remarkable difference in botanical repair’s bonds, which use plant molecules to transform hair, strengthening and repairing from the inside out.

SERVICES

Art direction
Campaign development               
Concept strategy
Creative direction

CREDITS

Created in partnership with the Aveda creative team

Beauty photographer
Lauren Krysti

Beauty director of photography
Dallas Currie

Product photographer / Director
Travis Rathbone

Please contact us for a list of  team contributors

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