BÄ’T VODKA
Made for Sharing
Rooted in Midwest farming cooperatives, BÄ’T is a premium-pour sugar beet vodka built around three pillars: sincere, simple, and social. From its name and visual identity to its tactile packaging and campaign, every expression was designed to reflect an honest, genuine spirit. The result is a discerning yet approachable brand grounded in the relationships behind it.
Every detail of the tactile packaging was intentional. Debossed and die-cut elements brought the brand’s belief in pure, clean simplicity to life, while a custom, hand-tied wrap featuring a cross-section of the sugar beet completed the experience.
The launch campaign came to life across press, print, and film. Each touchpoint extended the brand’s sincere, simple, and social spirit, creating a cohesive introduction to a new kind of vodka.
CREDITS
Created at Knock Inc.
Creative Direction / Jillian Frey
Photographer / Colleen Guenther
Creative Direction / Jillian Frey
Photographer / Colleen Guenther
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Concept-driven work, shaped with intention
The House Of — Founded by Jillian Frey
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