AVEDA
Greenlight Sunlight
Aveda needed a 17-week summer campaign to spotlight nutriplenish and promote its core benefits of UV protection and hydration. The resulting campaign embraced a breathtaking cinematic style set within a world of “greenlight,” where sunlight filtered through lush botanicals to evoke a UV-protected adventure. Hydrated hair intertwined seamlessly with superfood ingredients, inspiring an aspirational visual language and spirit that transported audiences into a world of dynamic nature. The campaign generated a wealth of creative assets alongside a comprehensive global guide designed for a variety of communication channels.
The Aveda brand’s character blends seamlessly with the nourishing benefits of plant-based UV protection and hydration, creating breathtaking immersive scenes.
Visuals captured a wide range of features designed to span 17 weeks of summer. New product launches, brand mission moments, hair-type education, and ingredient benefit stories were thoughtfully planned to maximize every moment on set.
The summer campaign delivered a complete suite of dynamic assets for a variety of communication channels, including paid media, organic social, and global visual merchandising.
SERVICES
/
Creative Consulting
Creative Direction
Art Direction
Campaign Development
Brand Expression
Production Oversight
Creative Direction
Art Direction
Campaign Development
Brand Expression
Production Oversight
CREDITS
/
Creative Direction / Jillian Frey (The House Of)
Created in collaboration with the Aveda creative team
Created in collaboration with the Aveda creative team
Beauty Photographer & Director / Jennifer Massaux
Product Photographer & Director / Travis Rathbone
...
The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands
/
(C) STUDIO@THEHOUSEOF.COM
(IG) @THEHOUSE.OF
© 2024 The House Of