CHLOE WINES
Make a statement
Chloe Wine set out to create a powerful statement by elevating the bow as the brand’s iconic symbol. The campaign centered on bringing the label to life through ribbon reveals featuring key varietals in CGI animation and still-life compositions. The resulting master assets formed a captivating collection designed to strengthen brand recognition across print, paid media, organic social, and in-store merchandising.
Fluid ribbon movements introduced a refined brand element, enhancing the iconic bow and amplifying its presence.
Visual merchandising translates seasonal moments into expressive brand statements using the iconic bow.
SERVICES
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Creative Direction
Art Direction
Concept Development
Campaign Development
Brand Expression
Art Direction
Concept Development
Campaign Development
Brand Expression
Full-Service Execution
CREDITS
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Creative Direction / Jillian Frey (The House Of)
Photographer / Colleen Guenther
Creative Direction / Jillian Frey (The House Of)
Photographer / Colleen Guenther
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The House of is an INDEPENDENT, BOUTIQUE, advertising & design studio that collaborates with ESTABLISHED, EVOLVING, and EMERGING brands
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